2011 Audi A7 Sportback vs 2011 Porsche Panamera August 4, 2010 AUTORIVALS.NET
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The introduction of the all-new Audi A7 Sportback gives the world another coupe-styled sedan. This ever-growing trend started with the Mercedes-Benz CLS and now encompasses a wide range of vehicles from the Hyundai Sonata to the Aston Martin Rapide. Audi gave the world the Audi A5 Sportback last year but for reasons unknown, forgot to include the U.S. market. Luckily for us, they've graced us with the A7 Sportback. The A7 Sportback goes up against a few notables in this category including the trendsetter CLS which is soon due for a redesign and the recently introduced Rapide. The Porsche Panamera however, may give the A7 Sportback the stiffest competition though until the new CLS arrives. For 2011, Porsche has added a new 3.6-liter V6 to the Panamera's lineup which brings the entry price down but still costs thousands more than what the A7 Sportback will be priced at.

The A7 Sportback's front fascia closely resembles other Audi models from the A4 to A8. Audi's large trapezoidal grille is most similar to the A8 with six subtle corners rather than four and chrome horizontal lines. The lower front fascia has more resemblance to the A4 and A5 though with larger air inlets and sportier design. The headlight shape even draws inspiration from Audi's supercar, the R8, which encompasses the 18-LED daytime running light wave design lining the lower edge. Eleven more LEDs below the daytime running lights act as turn signals. The A7 Sportback comes standard with bi-xenon headlights but different lighting options are available including Audi's adaptive light system which adjusts lighting depending on different environments (city, highway, rural, etc.). The A7 Sportback somehow manages an coefficient of drag (cD) of 0.28 despite having a taller front end than the Panamera.

The Panamera's front fascia combines the styling of different Porsche models. The headlights are similar the Porsche Cayenne SUV while the lower front fascia is more like 911s. The floating turn signals in the lower air intakes have been seen on several 911s lately but originally appeared on the 911 Turbo. The Panamera's hood gets more distinction though from other Porsches with contoured creases tapering inward on the flat front lid. Turbo models have a cD of 0.30 whereas the S model gets a slightly better cD of 0.29.The A7 and Panamera are nearly identical in size but the A7 manages a lower curb weight due to more than twenty percent of the body being aluminum. Proportions of both are equivalent with relatively balanced front and rear overhangs and similarly-sized wheelbases. Up front however, the Panamera is lower slung in typical Porsche fashion. Both the Porsche and Audi have long hoods although the Panamera's contoured fenders and sculpted hood help break up the vastness of sheet metal. There's also more curvature in the Panamera but design cues on the A7 such as the "tornado line" (as Audi likes to call it) keeps the A7's rigid design interesting. The tornado line extending from front to back gives the A7 broad shoulders for a sporty appearance. Traditional sports car design cues find their way on both such as the door-mounted side mirrors. If you're going to make a coupe-like sedan, you might as well do it right the first time. Audi did it right with the A5 Sportback and now they've done it again with the A7. Audi has managed to make a more flowing body with a smoother curved roofline than the Panamera. The Panamera's hunchback rear can be an eyesore. It upsets the balance of the front and rear proportions and recalls Saab hatchbacks of the past. The window silhouette also ends abruptly creating an oversized D-pillar. Audi on the other hand, has created an elegant shape with just the right amount of curve. Front and rear heights are equal and the window shape creates a sporty demeanor with an upswept rear quarter-window. It may even give the Aston Martin Rapide some competition.

Inside is room for four, not five, in both cars. The Panamera's odd roof shape does allow for more headroom for rear seat passengers but styling is obviously sacrificed. The A7 Sportback does have better cargo capacity though in the better looking rear end. More traditional Audi and Porsche design cues can be seen on the rear. The A7's rear fascia is nearly identical to the A5 Sportback and also resembles the A8. Audi's tradition of keeping every vehicle in their lineup looking nearly identical can leave much to be desired. Nevertheless, it is attractive and better proportioned than the Panamera. The wide taillights are nearly entirely made of LED's and match the wide rear end of the A7. The rear concaves inward to form a spoiler lip that outlines the upper edge. Another spoiler is located in the liftgate that extends at 81 mph but is otherwise hidden as to not disturb the A7's elegant shape. Single round exhaust pipes reside on each side of the A7 integrated nicely in the body-colored diffuser.

The Panamera's rear diffuser is the only non-body-colored body panel. Had it been colored to match though, the rear would look even taller than it already is. The roofline thankfully tapers inward to create muscular rear shoulders, another 911 design. The LED taillights are unlike other Porsche's however and feature unique shape and pattern. Quad exhaust pipes outback lack the elegance of the A7 but emphasizes power. The A7 Sportback's interior may be the most original part of the vehicle. The dashboard design is different from other Audi's with a more modern look. The wing-shaped center vents have been seen in the BMW Z4 but the rest of the design is rather unique. High quality materials range from aluminum to wood to Alcantara. The center piece is a 6.5-inch display popping up from the dashboard for use by Audi's MMI infotainment system. A head-up display is also available to display the same information on the windshield. A much talked about feature is the Google Earth integration which finds its way into the A7 Sportback and works with the navigation system. Optional features include climate-control, massaging front seats, ambient lighting, a 15 speaker, 1,300 watt Bang & Olufsen audio system, lane assist, and even park assist where it'll parallel park the car for you (similar to Lexus's system).

The Panamera's interior design takes bits and pieces from other Porsches but is otherwise unique. A center-mounted tachometer in the gauge cluster and another gauge located in the center of the dashboard are all Porsche trademarks. The dashboard and center stack design however, remains unique only to the Panamera. Porsche has opted for a Burmester audio system with 16 speakers and 1000 watts along with voice activation, navigation, Bluetooth, dual screen rear entertainment system, and four-zone climate control.
NOTES
While the rest of the world gets four different engine choices, only the 3.0-liter supercharged V6 will be offered in America. But we can't complain, the supercharged V6 is the most potent engine that will offered elsewhere and at least Audi is offering the A7 Sportback here at all unlike the A5 Sportback.

The A7 Sportback and Panamera manage to be fairly practical as well. Cargo capacity is generous, performance can be outrageous, fuel economy is respectable, and they both even tow over 4,500 pounds.
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