With the arrival of the redesigned
Volkswagen Jetta, the compact sedan segment is becoming as competitive as the family
midsize sedan segment. Volkswagen seems
determined in being the number one automaker in the world and
the new Jetta only helps their cause. The revision of the new Volkswagen
Jetta brings a premium design compared to its predecessor with an
Audi-esque exterior, increase in size, and perhaps most
shockingly, a decrease in price. The larger dimensions put the
Jetta in a hairs reach of competing with larger midsized sedans but is
priced to compete with compacts. If the Jetta manages typical
Volkswagen refinement, it may become
the new benchmark of compact cars.
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Volkswagen Jetta |
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2010 Mazda 3 |
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| While nearly every automaker seems
to be going with dynamic, fluid designs, Volkswagen is staying
with tried-and-true clean sheet metal.
The front fascia is much cleaner than before doing away with the
chrome and body accents. The Jetta gets Volkswagen's new
corporate face with sharper lines and a more aggressive demeanor.
Compared with the happy-go-lucky design of the Mazda 3, the
Jetta looks decisively more upscale despite remaining in the
same price range. It almost seems as if each vehicle were
designed for different demographics: the Jetta for yuppie
professionals, and the 3 for young teenagers. |
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| The Mazda 3 is the polar opposite
of the Jetta in terms of exterior styling. Subtle and sleek are
not in the 3's vocabulary. Jubilant and bubbly might be
a better way of describing it. While the Jetta manages
restrained good looks, the 3 wears an enormous smile as a front
grille. The Jetta's new face comes straight from the NCC concept
car shown at the 2010 Detroit Auto Show but unfortunately loses
the Audi-like LED headlights. The "tray-shaped" front spoiler
remains though which manages to give the Jetta some sporty
appeal to an otherwise plain but attractive front end. |
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| There's a number of subtle creases
on the Jetta that give it some character. For instance, the
creases on the hood and front fenders create an indentation that
leads into the belt line that flows all the way to the rear. The
wheel arches are flared slightly but not as dramatically as on
the 3. The 3's front fenders and creased side is incorporates
the RX-8's side design also seen on the Mazda 6. The Jetta
adds some nice finishing touches such as integrated fog lights
and optional 18-inch wheels. The thin integrated turn signals on
the side mirrors are designed especially well with resemblance
to the Volkswagen CC. Considering the CC costs twice as much,
it's refreshing to see swanky design cues trickle down into the
Jetta. |
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The two inch difference in length
(the Jetta is longer) is exaggerated by the difference in
profile designs. The sleeker body of the Jetta gives it a
sportier look than the dome-shaped design of the 3. The Jetta's
beltline is accentuated with a crease flowing from the headlight
to taillight and the shape resembles the Audi A4 more than the
last generation Jetta.
The new Jetta's rear has the strongest resemblance to the Audi
A4 (see notes below). The taillights thankfully feature an
all-red pattern rather than the white circle pattern design from
before. The 3's design gets less controversial as you move away
from the front. There's a good mixture of lines and curves with
peculiar but not distasteful taillights flanking the rear.
Interestingly enough, creases on the rear fender create a bit of
"Bangle-Butt" design. |
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Interiors are Volkswagen and Mazda's fortes. The Jetta and 3's
dashboards differ in design but manage an expensive look and
feel. Like the Jetta's exterior, the interior has a traditional
design with simple controls and a navigation system front and
center. The center console is angled slightly toward the driver
the same way Audi's do. A combination of different materials and
colors are what really sets the Jetta's interior apart when you
remember the price starts at sixteen grand.
The 3's interior is more contemporary with an unusual placement
of the navigation and info screen above the center stack. The
smooth dashboard isn't angled like the Jetta but controls are in
easier reach. Premium features are available including a BOSE
10-speaker surround sound system, cell phone and iPod
connectivity, satellite radio, and rain-sensing wipers,
dual-zone automatic air conditioning. There's even push-button
engine starting.
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